Kostiantyn Borovyk

I am a sales manager and Sales & CRM Consultant with over 12 years of experience in B2B, B2C, and e-commerce, and more than 7 years in team management.

I help businesses build manageable sales systems through strategy, KPIs, CRM, analytics, automation, and team development. For me, it is important not just to implement a single tool, but to create a system that can be controlled, forecasted, and scaled.

In my work, I combine managerial experience, analytics, and practical work with sales teams.

• sales system audit and identification of bottlenecks;
• development and adjustment of sales strategy;
• building or restructuring the sales department;
• CRM implementation and process automation;
• building KPIs, motivation systems, and plan-fact control;
• development and optimization of the sales funnel;
• development of B2B, B2C, and e-commerce directions;
• retention and repeat sales;
• scaling sales channels.

I have experience in long-term management of sales departments as well as project work with businesses in various fields.

Key results include:

• +92% growth in gross profit;
• +39% increase in average check;
• growth of upsell share from 1.8% to 22%;
• +114% increase in repeat purchases;
• up to +82% revenue growth year over year;
• up to +215% growth in individual sales channels.

In project format, I have worked with the automotive business, an alcoholic beverage manufacturer, a jewelry brand, and a children's camp. Tasks included sales audit, CRM, KPIs, motivation, strategy, funnels, and roadmaps for scaling.

I do not start by restructuring the entire business.

First, I analyze:

• the team;
• sales channels;
• the funnel;
• CRM;
• KPIs and motivation;
• key indicators and plan-fact.

After diagnosis, I identify the points that most affect the result, set priorities, and implement targeted changes.

The next stage is system consolidation, analytics, and scaling what has already shown results.

Business owners and managers who:

• have sales dependent on manual control;
• lack a transparent funnel and forecasting;
• have CRM but it does not help manage sales;
• KPIs do not influence results;
• find it difficult to understand where exactly clients and money are lost;
• need to restructure or scale the sales department;
• have growth potential but no clear roadmap.

My focus is to make sales more transparent, manageable, and scalable.